1 00:00:00,120 --> 00:00:01,540 Welcome to this episode. 2 00:00:01,540 --> 00:00:07,100 Today, lets talk about what I like to call the value of invisible work in entrepreneurship. 3 00:00:07,100 --> 00:00:11,360 This isn't about the visible hustle you see flaunted on social media. 4 00:00:11,360 --> 00:00:15,960 It's about the unnoticed discipline that actually builds empires. 5 00:00:15,960 --> 00:00:21,540 When I started out, I noticed early on that success seemed to hinge not on the grand gestures, 6 00:00:21,540 --> 00:00:26,340 but on the quiet consistency of actions taken when no one was watching. 7 00:00:26,340 --> 00:00:28,520 High achievers aren't just lucky. 8 00:00:28,520 --> 00:00:34,279 They cultivate a practice of unwavering commitment to mundane, yet essential, tasks. 9 00:00:34,279 --> 00:00:39,200 You see , most entrepreneurs focus on innovation and disruption, which are crucial. 10 00:00:39,200 --> 00:00:43,840 But they often overlook the engine of progress, maintenance. 11 00:00:43,840 --> 00:00:48,020 Keeping your systems running, refining your operations, and investing time in activities 12 00:00:48,020 --> 00:00:53,860 that don't provide immediate glory or profit, that's where true productivity lies. 13 00:00:53,860 --> 00:00:56,240 For instance, consider the habit of reading. 14 00:00:56,320 --> 00:00:59,139 I dedicated at least an hour each day to read. 15 00:00:59,139 --> 00:01:01,619 Not just business literature, but philosophy. 16 00:01:01,619 --> 00:01:02,599 Science. 17 00:01:02,599 --> 00:01:03,700 Even fiction. 18 00:01:03,700 --> 00:01:07,940 It's this diverse knowledge that delivered unexpected insights that guided many of my 19 00:01:07,940 --> 00:01:10,379 pivotal decisions. 20 00:01:10,379 --> 00:01:16,839 Yet no one sees you reading at 5am or studying a competitor's annual report on a quiet Sunday. 21 00:01:16,839 --> 00:01:21,320 The value is in the accumulation of knowledge that eventually crystallizes into strategic 22 00:01:21,320 --> 00:01:23,019 foresight. 23 00:01:23,019 --> 00:01:24,540 And let's look at relationships. 24 00:01:24,540 --> 00:01:29,639 The time spent nurturing your network without immediate returns can seem like a sinkhole. 25 00:01:29,639 --> 00:01:32,660 But the invisible work of sending a thoughtful note. 26 00:01:32,660 --> 00:01:34,260 Remembering a birthday. 27 00:01:34,260 --> 00:01:37,160 Or congratulating a peer on a recent success. 28 00:01:37,160 --> 00:01:38,699 That's currency. 29 00:01:38,699 --> 00:01:43,180 It builds a reservoir of goodwill that you cannot quantify until one day it manifests 30 00:01:43,180 --> 00:01:47,980 as an opportunity or support when you least expect it. 31 00:01:47,980 --> 00:01:50,500 Then there's the concept of saying no. 32 00:01:50,519 --> 00:01:55,019 At the heart of great entrepreneurship is the ability not only to chase opportunities, 33 00:01:55,019 --> 00:01:57,440 but to turn them down. 34 00:01:57,440 --> 00:02:01,739 Early on, I had to learn to decline offers and propositions that didn't align with 35 00:02:01,739 --> 00:02:03,400 my core vision. 36 00:02:03,400 --> 00:02:08,679 It's the meetings you don't take, the projects you don't start, and the distractions 37 00:02:08,679 --> 00:02:12,419 you avoid that often make all the difference. 38 00:02:12,419 --> 00:02:16,119 These invisible tasks do not provide instant gratification. 39 00:02:16,119 --> 00:02:17,679 And this is where many get sidetracked. 40 00:02:17,919 --> 00:02:22,759 They're lured by tactics that promise rapid growth and acclaim, yet sustainable success 41 00:02:22,759 --> 00:02:28,300 is a slow burn kindled by consistent actions that compound over time. 42 00:02:28,300 --> 00:02:31,759 The unsung work that goes unnoticed is your secret weapon. 43 00:02:31,759 --> 00:02:36,600 If you invest in these invisible tasks diligently, you build a foundation that is both deep and 44 00:02:36,600 --> 00:02:37,759 durable. 45 00:02:37,759 --> 00:02:42,160 Your competitors may not understand why you succeed, and that's exactly the point. 46 00:02:42,160 --> 00:02:46,399 It's the work they can't see that often matters most. 47 00:02:46,639 --> 00:02:50,699 Before we wrap up, remember to embrace the quiet work. 48 00:02:50,699 --> 00:02:56,639 Dedicate time to expand your mind, nurture your relationships and the discipline of discernment. 49 00:02:56,639 --> 00:02:59,440 This is the true trajectory of success. 50 00:02:59,440 --> 00:03:03,580 If you've found value in this episode, I encourage you to subscribe and share with 51 00:03:03,580 --> 00:03:09,839 others who might benefit from doing the unseen work that can lead to remarkable success. 52 00:03:09,839 --> 00:03:14,419 Thank you for listening, and let's keep building those unseen fortresses of progress.