1 00:00:00,040 --> 00:00:02,700 Welcome to today's meditation on success. 2 00:00:02,700 --> 00:00:06,100 I will discuss a topic that may seem unorthodox at first. 3 00:00:06,100 --> 00:00:08,520 Embracing inefficiency. 4 00:00:08,520 --> 00:00:11,700 Now before you dismiss the idea let me clarify. 5 00:00:11,700 --> 00:00:14,600 We live in a culture obsessed with efficiency 6 00:00:14,600 --> 00:00:18,120 yet this very obsession can be a trap for entrepreneurs. 7 00:00:18,120 --> 00:00:21,360 The truth is, in my experience, breakthroughs often emerge 8 00:00:21,360 --> 00:00:24,500 from what may initially appear as wasted time or resources. 9 00:00:24,500 --> 00:00:28,040 I believe in the value of deliberate inefficiency, 10 00:00:28,280 --> 00:00:31,240 periods of time intentionally set aside for exploration 11 00:00:31,240 --> 00:00:34,900 without a direct or immediate return on investment. 12 00:00:34,900 --> 00:00:37,720 This might manifest as long walks, 13 00:00:37,720 --> 00:00:40,740 deep conversations with people outside your industry, 14 00:00:40,740 --> 00:00:42,180 or even studying subjects with no 15 00:00:42,180 --> 00:00:44,560 clear connection to your business. 16 00:00:44,560 --> 00:00:46,520 In the early days of my ventures, 17 00:00:46,520 --> 00:00:48,619 I found that my most profitable ideas 18 00:00:48,619 --> 00:00:51,720 were seldom born out of relentless grind. 19 00:00:51,720 --> 00:00:54,279 Rather, they materialized when I allowed myself 20 00:00:54,279 --> 00:00:57,759 the latitude to think without constraints. 21 00:00:57,779 --> 00:00:59,259 The serendipitous encounters 22 00:00:59,259 --> 00:01:01,439 and random pieces of knowledge I accumulated 23 00:01:01,439 --> 00:01:03,599 during periods of inefficiency 24 00:01:03,599 --> 00:01:05,839 often coalesced into innovative solutions 25 00:01:05,839 --> 00:01:09,699 and strategies that set me apart from the competition. 26 00:01:09,699 --> 00:01:13,279 Consider this, when you leave space for inefficiency, 27 00:01:13,279 --> 00:01:15,760 you open doors to serendipity. 28 00:01:15,760 --> 00:01:18,440 Many of us can find ourselves to strict routines 29 00:01:18,440 --> 00:01:20,180 optimized to the minute. 30 00:01:20,180 --> 00:01:22,760 But innovation thrives on the edge of chaos 31 00:01:22,760 --> 00:01:25,180 where order meets the unpredictable. 32 00:01:25,180 --> 00:01:27,300 So, do not be afraid to step off 33 00:01:27,300 --> 00:01:29,459 the beaten path of productivity, 34 00:01:29,459 --> 00:01:31,680 for it is there you might discover the seeds 35 00:01:31,680 --> 00:01:33,199 of something extraordinary. 36 00:01:34,660 --> 00:01:37,440 Now, let's address a potential logical conflict. 37 00:01:37,440 --> 00:01:38,980 Some might argue that this advice 38 00:01:38,980 --> 00:01:41,360 contradicts the successful entrepreneur's need 39 00:01:41,360 --> 00:01:43,419 for discipline and focus. 40 00:01:43,419 --> 00:01:45,699 However, the key here is balance. 41 00:01:45,699 --> 00:01:47,980 Knowing when to switch from concentrated effort 42 00:01:47,980 --> 00:01:50,000 to open exploration. 43 00:01:50,000 --> 00:01:52,540 Think of it as strategic inefficiency, 44 00:01:52,559 --> 00:01:55,599 where you operate within a larger framework of discipline 45 00:01:55,599 --> 00:01:57,620 but permit yourself regular forays 46 00:01:57,620 --> 00:01:59,320 into uncharted territories. 47 00:02:00,860 --> 00:02:03,239 For our younger entrepreneurs, I tell you, 48 00:02:03,239 --> 00:02:07,059 do not be seduced by the allure of being busy every moment. 49 00:02:07,059 --> 00:02:08,960 Understand that your mind is an asset 50 00:02:08,960 --> 00:02:12,580 that requires both exertion and rest to yield dividends. 51 00:02:12,580 --> 00:02:14,440 And to those a bit more seasoned, 52 00:02:14,440 --> 00:02:17,899 remember, routines can sometimes become ruts. 53 00:02:17,899 --> 00:02:20,699 Shake them up occasionally to let inspiration flow. 54 00:02:21,619 --> 00:02:23,119 In integrating this into your life, 55 00:02:23,119 --> 00:02:25,520 start with small adjustments. 56 00:02:25,520 --> 00:02:26,759 Dedicate an hour a week 57 00:02:26,759 --> 00:02:29,960 to something unrelated to your main objectives. 58 00:02:29,960 --> 00:02:32,360 Read fiction, learn about Quantum Physics, 59 00:02:32,360 --> 00:02:33,639 play a musical instrument, 60 00:02:33,639 --> 00:02:36,839 or simply indulge in people watching at a cafe. 61 00:02:36,839 --> 00:02:38,720 The goal is not immediate productivity 62 00:02:38,720 --> 00:02:41,199 but eventual groundbreaking insight. 63 00:02:41,199 --> 00:02:43,440 In conclusion, don't be bound solely 64 00:02:43,440 --> 00:02:45,080 by the quest for efficiency. 65 00:02:46,000 --> 00:02:49,639 Allow inefficiency to have it's place in your repertoire. 66 00:02:49,660 --> 00:02:50,880 It's in these quiet moments 67 00:02:50,880 --> 00:02:52,460 of apparent unproductivity 68 00:02:52,460 --> 00:02:55,619 that the next big idea may just be lying in wait. 69 00:02:57,020 --> 00:02:58,619 If this resonates with you, 70 00:02:58,619 --> 00:03:00,779 I urge you to subscribe and share this podcast 71 00:03:00,779 --> 00:03:02,399 with someone who might be on the brink 72 00:03:02,399 --> 00:03:04,220 of their next great discovery, 73 00:03:04,220 --> 00:03:05,419 but doesn't yet know it. 74 00:03:06,539 --> 00:03:07,500 Until next time, 75 00:03:07,500 --> 00:03:10,740 remember to step off the relentless treadmill of efficiency 76 00:03:10,740 --> 00:03:12,479 and explore the meandering paths 77 00:03:12,479 --> 00:03:14,960 where true innovation often hides. 78 00:03:16,059 --> 00:03:18,020 Thank you for lending me your ears.