1 00:00:00,840 --> 00:00:03,760 Welcome to today's focus on productivity, and by the end, 2 00:00:03,760 --> 00:00:07,440 you will question everything you've learned about efficiency. 3 00:00:07,440 --> 00:00:10,040 Time is the ultimate, finite resource. 4 00:00:10,040 --> 00:00:14,520 And if you don't respect it, you're already behind. 5 00:00:14,520 --> 00:00:17,719 Most entrepreneurs spend their days firefighting, 6 00:00:17,719 --> 00:00:20,459 dealing with the most urgent task at hand. 7 00:00:20,459 --> 00:00:23,620 I learned to differentiate between urgency and importance. 8 00:00:23,620 --> 00:00:26,280 This was critical in scaling my ventures. 9 00:00:26,280 --> 00:00:28,360 Where the convention is to multitask, 10 00:00:28,360 --> 00:00:31,080 was mono-tasking with deliberation. 11 00:00:31,080 --> 00:00:33,919 To everyone praising the hustle of 18-hour work days, 12 00:00:33,919 --> 00:00:36,200 I found richness in restraint. 13 00:00:36,200 --> 00:00:38,040 It's not the number of hours that count, 14 00:00:38,040 --> 00:00:41,160 but the quality of thought you put into each action. 15 00:00:41,160 --> 00:00:42,820 I built my first successful business 16 00:00:42,820 --> 00:00:45,320 by working less than most might consider reasonable, 17 00:00:45,320 --> 00:00:48,340 but with a focus so intense that one hour of my work 18 00:00:48,340 --> 00:00:51,400 equaled four of unfocused labor. 19 00:00:51,400 --> 00:00:52,840 The ethos is simple. 20 00:00:52,840 --> 00:00:56,279 Do less, think more, and dive deep. 21 00:00:56,360 --> 00:00:58,840 Now, this part gets interesting. 22 00:00:58,840 --> 00:01:00,459 I never cared for to-do lists. 23 00:01:00,459 --> 00:01:02,200 Instead, I framed my days around 24 00:01:02,200 --> 00:01:05,120 what I coined as not to-do lists. 25 00:01:05,120 --> 00:01:07,260 Every task has an opportunity cost. 26 00:01:07,260 --> 00:01:09,559 What you choose not to do frees up mental space 27 00:01:09,559 --> 00:01:11,440 for what truly matters. 28 00:01:11,440 --> 00:01:13,680 Each moment spent on a low impact task 29 00:01:13,680 --> 00:01:16,440 is a moment stolen from a high impact one. 30 00:01:16,440 --> 00:01:18,400 By actively eliminating the trivial, 31 00:01:18,400 --> 00:01:20,320 I inadvertently crafted a life where 32 00:01:20,320 --> 00:01:22,980 only the essential thrived. 33 00:01:22,980 --> 00:01:26,239 On habits and systems, discard the redundant adage, 34 00:01:26,559 --> 00:01:27,980 never quit. 35 00:01:27,980 --> 00:01:31,720 Let's be real, quitting is often your most strategic move. 36 00:01:31,720 --> 00:01:33,760 It opens up the bandwidth for opportunities 37 00:01:33,760 --> 00:01:35,720 with exponential returns. 38 00:01:35,720 --> 00:01:37,419 I quit several promising ventures, 39 00:01:37,419 --> 00:01:39,000 not due to their lack of potential, 40 00:01:39,000 --> 00:01:40,559 but because they were distractions 41 00:01:40,559 --> 00:01:42,820 disguised as opportunities. 42 00:01:42,820 --> 00:01:44,940 The discernment to quit is as valuable 43 00:01:44,940 --> 00:01:47,519 as the perseverance to continue. 44 00:01:47,519 --> 00:01:50,519 Now let's discuss another contentious perspective, 45 00:01:50,519 --> 00:01:51,699 personal development. 46 00:01:52,580 --> 00:01:55,699 Self-improvement is not about accumulating knowledge. 47 00:01:55,779 --> 00:01:58,760 It's about the subtractive process of unlearning. 48 00:01:58,760 --> 00:02:01,199 I spent years unlearning the societal definitions 49 00:02:01,199 --> 00:02:04,220 of success to build a version true to my values. 50 00:02:04,220 --> 00:02:06,279 You don't need more, you need less. 51 00:02:06,279 --> 00:02:10,399 Less noise, fewer opinions, and diminish self-doubt. 52 00:02:10,399 --> 00:02:12,520 Some may say this advice is backwards, 53 00:02:12,520 --> 00:02:14,320 but when I looked forward while everyone else 54 00:02:14,320 --> 00:02:17,600 looked sideways, I spotted the shortcuts they missed. 55 00:02:17,600 --> 00:02:20,759 Effort is not proportionate to success, focus is. 56 00:02:22,080 --> 00:02:24,279 To sum up, respect your time by favoring 57 00:02:24,300 --> 00:02:27,139 important tasks over urgent ones, 58 00:02:27,139 --> 00:02:29,940 work with intense focus rather than extended hours, 59 00:02:29,940 --> 00:02:32,539 curate a not-to-do list, quit strategically 60 00:02:32,539 --> 00:02:34,119 to pursue better opportunities, 61 00:02:34,119 --> 00:02:36,899 and subtract from your life to add depth. 62 00:02:36,899 --> 00:02:39,800 You've gifted me a slice of your precious time. 63 00:02:39,800 --> 00:02:41,699 Don't let it be in vain. 64 00:02:41,699 --> 00:02:43,839 Subscribe and share this with those 65 00:02:43,839 --> 00:02:46,039 ready to rethink their pursuits. 66 00:02:46,039 --> 00:02:49,020 Until next time, reflect deeply. 67 00:02:49,020 --> 00:02:50,759 It's the unorthodox path that often 68 00:02:50,759 --> 00:02:52,740 leads to unparalleled success.