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Welcome to today's episode.

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Let's delve into a concept that's rarely discussed but pivotal – embracing inefficiency.

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In a world that worships at the altar of optimization and productivity, suggesting that inefficiency

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could be beneficial might seem absurd.

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Yet my ascent to financial success was partly built on the strategic use of inefficiency.

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As entrepreneurs the instinct is to streamline everything, make it faster, smoother, better.

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But here's the reality.

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Some of the most valuable lessons and opportunities lurk within the realms of the inefficient.

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In my experience, by allowing for inefficiency in certain aspects of your business, you create

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room for creativity, adaptability, and ultimately innovation.

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Let me give you an example.

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Everyone loves automation.

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But in the early stages of a new venture or product launch, I resisted the temptation

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to automate customer interactions.

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Instead I spent time talking to customers directly.

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Was it efficient?

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Not at all but it allowed me to understand their needs deeply.

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Creating products that weren't just adequate, but spot on.

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Time is the entrepreneurs most limited resource but the allocation of it should not always

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be dictated by efficiency metrics.

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Sometimes it's the seemingly wasted hour on a problem that leads to a fundamental breakthrough.

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Consider the long walks that led to Steve Jobs' most profound ideas or the value of

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the world's famous 20 percent time where employees could work on projects unrelated to their

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main job.

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Inefficiency, within bounds, can foster a culture of exploration and lead to substantial

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long-term gains.

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Now let's talk about habits.

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We're often told to build habits that condition us for maximum productivity.

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Wake up at 5 am, meditate, exercise, bullet journal, rinse and repeat.

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But rigidity can lead to burnout.

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Instead my approach was to recognize when a habit no longer served its purpose and to

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have the courage to break it.

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This adaptability keeps you responsive to changing personal needs and market conditions.

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Success is not always about adding more structure.

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Sometimes it's about knowing when to let go.

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In building systems too, I went against the grain.

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While most systems aim for consistency and perfection, I built mine to withstand shocks

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to change.

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Redundancies and slack might not look good on a balance sheet initially, but they provide

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a buffer against the unexpected.

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During economic downturns, my businesses were resilient because I had anticipated and planned

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for the chaos rather than perfect efficiency.

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In developing yourself and your business, remember that what looks like a misstep or

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a waste of time today may be your competitive advantage tomorrow.

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Success is not just about maximizing every second, it's about strategically leveraging

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the inefficiency to carve out spaces for the unexpected and the innovative.

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If this approach strikes a chord with you, I encourage you to explore it further, and

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for those who found value in this perspective, subscribe to receive more insights like this.

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Share it with fellow entrepreneurs who are carving their own paths and who might appreciate

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a perspective from the road less traveled.

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Remember, sometimes the longest route yields the richest journey.

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Thank you for listening.