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Embracing deep focus in the age of distraction

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the truth is, our world is engineered to distract

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notifications, social media and the endless demands of a hyper connected society

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are designed to fracture your attention

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when i began my journey

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the landscape was different

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but the principles that lead to success remain the same

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in the noise of modern entrepreneurship cultivating deep focus is your most

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strategic asset

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deep focus isn't merely a productivity hack

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it's an approach that demands deliberate practice

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we're talking about sustained, uninterrupted work for complexity is

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welcomed, not avoided

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it's not about doing more things it's about doing the right things

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and giving them the weight they deserve

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here's a contrasting perspective

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multitasking once praised is a myth that dilutes quality and thought

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during my most significant period of growth i adopted what i call

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morning

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for four uninterrupted hours after waking no emails calls or meetings could

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reach me

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this time was sacred

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dedicated to my most complex an impactful work

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surprisingly those four hours often led to more productivity than others

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achieved in a full day ridden with distractions

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did it mean missing out on immediate communications or being labeled as

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inaccessible at times

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Certainly.

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But the trade-off was the outsize value creates during those hours

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a value that compounded overtime

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and dwarfed the perceived cost of temporary unavailability

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critics argued that being disconnected

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can mean missed opportunities

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they fear the consequences of seeming aloof

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However I learned that it's not about being unavailable

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it's about being selectively available

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Clarity and communication with your team and setting boundaries can mitigate

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these issues significantly

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So how do you apply this in a world that seems to valorize busyness?

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Start by evaluating your highest impact activities versus the busy work that

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often camouflages itself as productivity

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Shield your prime cognitive periods

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perhaps like me in the morning

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or whenever you find your mind at its sharpest

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Challenge the norm that being perpetually connected equals being

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effective

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Rather, experiencially validate the concentrated effort on complex tasks

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Without the modern itch for constant connectivity

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can catapult your productivity to new heights

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The aim is not to shun communication but to engage in it with intention

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and as a choice

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rather than as a response to perpetual stimuli

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in my experience

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success doesn't scream for attention with each buzz of a smartphone

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it grows in the carefully cultivated silence that allows for the generation

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of profound insights

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innovative strategies and deliberate action

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Inspired by this episode?

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Consider reevaluating your relationship with connectivity

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Try enforcing and respecting periods of deep focus within your daily routine

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and notice the transformation

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not just in your work output

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but in the quality of your thinking

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For those who see value in this concept

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I invite you to subscribe to this channel and share it with your networks

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Entrepreneurship doesn't have to mean chaos

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Together

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let's redefine productivity and success